It’s starting to become popular for businesses to play April Fool’s Day pranks and stunts, which someone dubbed as “Prankvertising”. A few years ago it was novel and fun, but is this a trend that is getting old? What’s the point? Sure, you can get some laughs and show that your business has a fun side to it. But you …
Last week I completed the SLAP Boot Camp (valued at $200), a course put on by Silver Lining to help small business owners grow. My friend Carissa Reinger is the CEO of Silver Lining and developed the SLAP Methodology which has been used by over 10,000 small businesses to grow. When she first started the company 9 years ago, she interviewed 400 small business owners …
Last week I met with an entrepreneur, a bright young woman who was well connected, well educated, and had lots of potential in front of her. The problem was, she wasn’t making much money. The reason wasn’t because of a lack of opportunity. She had a lineup of people meeting with her to pitch her ideas and work with her. …
Anyone that writes blog posts hopes that their writing will be read and appreciated. Every time I publish and share a blog post I’ve written, I secretly wonder if this is the one that will go viral. From over 10 years of blogging (both personally and for business) and over 200 blog posts published, I’ve had a few that have gone …
“What makes you unique?” I asked a business owner this week. His answer, “This sounds cheesy, but I genuinely care about my customer.” Can a genuine care for your customers set your business apart from your competition? Can it be your unique selling proposition?
What’s the most important question in business? That’s the premise of the book I’m reading by Ian Chamandy, who also spoke at The Art of Sales conference I attended two weeks ago. This book is challenging how I view business and marketing. It’s a book that I recommend every business owner and leader to read.
People buy feelings, and not products or services. It’s a bit counter-intuitive because the product or service a business offers is tangible and a feeling seems so wishy-washy. But studies have shown that people make their purchasing decision based on the emotion they feel. Then they use the facts to support their decision.
The most important page on your website is your home page. Your homepage is the virtual lobby of your business. It’s usually where your website visitors start. The content and design of your homepage helps your website visitor decide whether they are in right place, whether your website has what they are looking for, and whether to stay or to …
When we think of marketing, we immediately associate it with reaching out to our customers and potential customers. How do we share our story and products to the people who will benefit from them? How do we make them aware that we exist, communicate how we are unique, and encourage them to try our products? But rarely do we think …
When I first got married 7 years ago, the one thing I could not figure out about my wife was why she loved flowers so much. At that time, flowers seems like such a waste of money. You pay $5 or $10 or $20 for flowers only to have them die in 7 days. “What about those fake flowers?” I …
