Many businesses are aware of SEO (Search Engine Optimization) as a marketing strategy. I regularly get asked about SEO: how much it costs and whether it will work. Yes, SEO works. But overall, it is becoming less effective of a strategy. Here are 3 reasons why. (Note: in this blog post I focus on Google because it is by far the …
I have a fascination with millionaires. Part of it is probably learned from our culture’s interest of rich people. Part of it is a curiosity of what it would be like to have more money than I needed. Part of it is realizing how difficult it is to succeed at business. So when I get a chance to interact with …
As you might know, I’m a big fan of Facebook. It’s the social media platform I use the most and am the most comfortable with. One of the features Facebook has been quietly developing is their search function. I’m starting to use it more and it’s shown me helpful results. In some cases, it is more useful than Google’s search …
There’s a new car washing business that will be opening up soon across the street. In front of the building is a big sign that says $7.62 + GST Car Wash – 4 minutes or less. Except that the “$7” is very very large and the “.62+GST” is very very small. Is this marketing manipulative?
A short summer sabbatical has been in the works ever since my wife and I took a month off 5 years ago (when we were 30 years old). The experience was very valuable and formative for both of us, so we decided to do it again. This summer we are each taking a month off to rest. My wife just finished …
If you haven’t heard, the game Pokémon GO is taking the world by storm. It was released in Canada on Sunday, so I downloaded it and played it all week. I’m writing this blog post to report my findings with you. My wife made fun of me all week because I would make excuses to take walks just to hunt …
On Tuesday I decided to take my wife on an impromptu lunch date. We headed to downtown Vancouver and were thinking of a place to eat. She had heard me tell her about the amazing sandwiches at Meat + Bread and wanted to try it out for herself. As we enjoyed our fresh roast meat sandwiches, we found ourselves analyzing …
“How do you make money blogging?” That’s one of the most common questions I’ve gotten over the last 4 years, ever since my wife and I tried blogging full-time. We blogged full-time for a year before starting our marketing company. During that time we learned how to make money blogging (mostly through trial and error). Here are the 3 ways …
At the beginning on this year I set a few goals for myself. One of the goals was to blog about marketing, business, or leadership once a week for 52 weeks. Today is the midway point of the year and I am on track to reach my goal, having published 26 new blog posts. I wanted to blog weekly for 2 …
“The best marketing begins with explaining,” said Susan Su of 500 Startups, a leading global venture capital seed fund and startup accelerator. I heard that line earlier this week at a marketing conference and it’s stuck with me.
