Website Design
3 reasons businesses come to us for a website:
Website needs to look better
Many entrepreneurs approach us because they are ashamed of how terrible their current website is and their business has outgrown their website. Perhaps they built it themselves at the outset of their company when they were cash-strapped, or maybe an intern built it for them, but typically it’s 5-10 years old. The design, technology, and content of their existing site are all outdated, but since they hadn’t needed a better website to get new clients, they have put off updating it. Having grown their business significantly since their initial website was built, their portfolio is no longer accurately reflected. The founder’s vision has also developed and deepened and they understand their customers better, but these changes are not communicated in their online presence. All these factors contribute to the need for a new website.
For these clients, Coracle Marketing is here to serve by redesigning and rebuilding the website so that the heart and vision of the business, along with products and services offered, are clearly and effectively communicated through good design, content, and user experience.
Website needs to perform better
Need a web presence
How we build our websites:
We begin with a discovery phase where we talk through various options with you and determine what would be most helpful before making a recommendation. The price and timeline for your website will vary depending on what option(s) you choose.
Website platforms and tools that we use:
Options for what can be included in a website:
Colours, fonts, visual style
Messaging, Copywriting, & Copyediting
Custom photography or stock photography
Custom graphic design
Photo Gallery
Videos
Case Studies or Portfolio
Blog
Custom graphic design
Contact Form
Email signup forms
e-commerce
Social media integration
Integration with CanadaHelps
Website maintenance
Training session for your staff
All our websites come with:
General Process of Building a Website:
1. Goals & Objectives – Together, we reflect on your business vision, discuss and develop business and marketing strategy, discuss the goals of your website and how to measure success.
2. Content – We collect and/or write content (eg, words, images, graphics, videos).
3. Design – Our designers translate the information we’ve gathered into website mockups and we invite your feedback.
4. Build – We build your website, get your feedback, test, make revisions, and mobile optimize.
5. Launch – Your website goes live. Celebrate!
6. Training – We provide website training for your staff to equip them to make changes and updates to the website.
7. Maintenance – To ensure the website runs smoothly and no unexpected errors show up, the website needs to be backed up, updated regularly, and have security measures added.
8. Market (optional) – Now that your website is live, we work on getting traffic to the website through SEO, social media, online ads, email marketing, blogging, etc.