Website Design

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Website Design

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More often than not these days, your website is the first point of contact with a potential customer. Since it’s effectively your “salesperson” who meets hundreds and perhaps even thousands of people every day, you want your website to give an accurate and clear first impression. Your website should tell the story of your company and explain in a simple and accessible way what you do, what you offer, and how you can help. Additionally, it should answer any basic questions someone might have, as well as help your potential customer decide what next step to take, if any. Whether it’s guiding them to read more, watch a video, contact you for a quote or consultation, purchase your product, or decide to do business with you, it’s important for your website to be well-designed; to be visually attractive and articulate your message simply and clearly.
More often than not these days, your website is the first point of contact with a potential customer. Since it’s effectively your “salesperson” who meets hundreds and perhaps even thousands of people every day, you want your website to give an accurate and clear first impression. Your website should tell the story of your company and explain in a simple and accessible way what you do, what you offer, and how you can help. Additionally, it should answer any basic questions someone might have, as well as help your potential customer decide what next step to take, if any. Whether it’s guiding them to read more, watch a video, contact you for a quote or consultation, purchase your product, or decide to do business with you, it’s important for your website to be well-designed; to be visually attractive and articulate your message simply and clearly.

3 reasons businesses come to us for a website:

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3 reasons businesses come to us for a website:

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Website needs to look better


Many entrepreneurs approach us because they are ashamed of how terrible their current website is and their business has outgrown their website. Perhaps they built it themselves at the outset of their company when they were cash-strapped, or maybe an intern built it for them, but typically it’s 5-10 years old. The design, technology, and content of their existing site are all outdated, but since they hadn’t needed a better website to get new clients, they have put off updating it. Having grown their business significantly since their initial website was built, their portfolio is no longer accurately reflected. The founder’s vision has also developed and deepened and they understand their customers better, but these changes are not communicated in their online presence. All these factors contribute to the need for a new website.

For these clients, Coracle Marketing is here to serve by redesigning and rebuilding the website so that the heart and vision of the business, along with products and services offered, are clearly and effectively communicated through good design, content, and user experience.

Website needs to perform better


Some business owners contact us because they want their website to perform better. Maybe they’re looking for more traffic, more leads, better conversion rates, or increased sales. We help by first performing a website audit to understand their business and marketing strategy as well as how their website fits into the scheme of things. We dig into the data and analyze where their traffic is coming from, where results are coming from and which pages are used most to identify what is and isn’t working. From there, we make recommendations for how to improve the website and make changes to enhance performance.

Need a web presence


Startup or new businesses approach Coracle Marketing to create a website for them because a web presence communicates legitimacy, builds trust, and attracts new customers. We offer services that range from building a simple website to a full complex design and build, helping to articulate their vision, heart, uniqueness of service or product and providing a clear call to action.

Website needs to look better


Many entrepreneurs approach us because they are ashamed of how terrible their current website is and their business has outgrown their website. Perhaps they built it themselves at the outset of their company when they were cash-strapped, or maybe an intern built it for them, but typically it’s 5-10 years old. The design, technology, and content of their existing site are all outdated, but since they hadn’t needed a better website to get new clients, they have put off updating it. Having grown their business significantly since their initial website was built, their portfolio is no longer accurately reflected. The founder’s vision has also developed and deepened and they understand their customers better, but these changes are not communicated in their online presence. All these factors contribute to the need for a new website.

For these clients, Coracle Marketing is here to serve by redesigning and rebuilding the website so that the heart and vision of the business, along with products and services offered, are clearly and effectively communicated through good design, content, and user experience.

Website needs to perform better


Some business owners contact us because they want their website to perform better. Maybe they’re looking for more traffic, more leads, better conversion rates, or increased sales. We help by first performing a website audit to understand their business and marketing strategy as well as how their website fits into the scheme of things. We dig into the data and analyze where their traffic is coming from, where results are coming from and which pages are used most to identify what is and isn’t working. From there, we make recommendations for how to improve the website and make changes to enhance performance.

Need a web presence


Startup or new businesses approach Coracle Marketing to create a website for them because a web presence communicates legitimacy, builds trust, and attracts new customers. We offer services that range from building a simple website to a full complex design and build, helping to articulate their vision, heart, uniqueness of service or product and providing a clear call to action.

How we build our websites:

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How we build our websites:

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We begin with a discovery phase where we talk through various options with you and determine what would be most helpful before making a recommendation. The price and timeline for your website will vary depending on what option(s) you choose.

Website platforms and tools that we use:

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We begin with a discovery phase where we talk through various options with you and determine what would be most helpful before making a recommendation. The price and timeline for your website will vary depending on what option(s) you choose.

Website platforms and tools that we use:

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Options for what can be included in a website:

Colours, fonts, visual style

Messaging, Copywriting, & Copyediting

Custom photography or stock photography

Custom graphic design

Photo Gallery

Videos

Case Studies or Portfolio

Blog

Custom graphic design

Contact Form

Email signup forms

e-commerce

Social media integration

Integration with CanadaHelps

Website maintenance

Training session for your staff

All our websites come with:

Mobile optimization
SSL certificate
Google Analytics

Options for what can be included in a website:

Colours, fonts, visual style

Messaging, Copywriting, & Copyediting

Custom photography or stock photography

Custom graphic design

Photo Gallery

Videos

Case Studies or Portfolio

Blog

Custom graphic design

Contact Form

Email signup forms

e-commerce

Social media integration

Integration with CanadaHelps

Website maintenance

Training session for your staff

All our websites come with:

Mobile optimization
SSL certificate
Google Analytics

General Process of Building a Website:

1. Goals & Objectives Together, we reflect on your business vision, discuss and develop business and marketing strategy, discuss the goals of your website and how to measure success.

2. Content We collect and/or write content (eg, words, images, graphics, videos).

3. Design Our designers translate the information we’ve gathered into website mockups and we invite your feedback.

4. Build We build your website, get your feedback, test, make revisions, and mobile optimize.

5. Launch Your website goes live. Celebrate!

6. Training We provide website training for your staff to equip them to make changes and updates to the website.

7. Maintenance To ensure the website runs smoothly and no unexpected errors show up, the website needs to be backed up, updated regularly, and have security measures added.

8. Market (optional) Now that your website is live, we work on getting traffic to the website through SEO, social media, online ads, email marketing, blogging, etc.

General Process of Building a Website:

1. Goals & Objectives – Together, we reflect on your business vision, discuss and develop business and marketing strategy, discuss the goals of your website and how to measure success.

2. Content – We collect and/or write content (eg, words, images, graphics, videos).

3. Design – Our designers translate the information we’ve gathered into website mockups and we invite your feedback.

4. Build – We build your website, get your feedback, test, make revisions, and mobile optimize.

5. Launch – Your website goes live. Celebrate!

6. Training – We provide website training for your staff to equip them to make changes and updates to the website.

7. Maintenance – To ensure the website runs smoothly and no unexpected errors show up, the website needs to be backed up, updated regularly, and have security measures added.

8. Market (optional) – Now that your website is live, we work on getting traffic to the website through SEO, social media, online ads, email marketing, blogging, etc.

Benefits of a new website:

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Increased Profits Uncover the most promising opportunities to increase awareness, improve conversion rates, increase leads and customers, improve revenue, and reduce costs.
Improved Staff Recruitment Attract more staff and higher quality candidates.
Smoother Operations Develop integrations between your website and operations to make things simpler, keep up to date with technology so it doesn’t break down, facilitate easier website editing.
Better BrandingImprove first impressions, instill greater pride in the website.

Benefits of a new website:

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Increased Profits – Uncover the most promising opportunities to increase awareness, improve conversion rates, increase leads and customers, improve revenue, and reduce costs.
Improved Staff Recruitment – Attract more staff and higher quality candidates.

Smoother Operations – Develop integrations between your website and operations to make things simpler, keep up to date with technology so it doesn’t break down, facilitate easier website editing.

Better Branding – Improve first impressions, instill greater pride in the website.

Contact Us

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Contact Us

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